GOOGLE + ONU
Inertia City 🚗
→ Google + ONU + Tribeca Film
This is not an everyday work.
This is a project for UN Global Goals in partnership with Google to be displayed on NY Tribeca Festival. That’s why this job could only happen as an open brief to the whole agency. The idea came from a simple insight: everybody uses to say that one day São Paulo will stop for good, we decided to imagine what will happen when this day finally comes.
Inspired by shockingly real data, Inertia City is a short film made to raise awareness to one of the Global Goals from UN: Sustainable Cities and Communities.
AWARDS ★
2x Bronze ✫ Cannes Lions 2021-2020 (Film and Film Craft categories)
1x Silver ✫ Clio Awards 2020 (Film)
1x Bronze ✫ LIA 2021 (Branded Entertaainment)
1x Silver ✫ El Ojo de Iberoamerica 2021 (Film)
1x Bronze ✫ El Ojo de Iberoamerica 2021 (Brand Experience & Activation)
26 awards at short film festivals around the world
Watch the trailer below ☺
Watch the full film below ☺
Watch the case study below ☺
McDONALD'S
Méqui at LollaBR 🍟
→ McDonald's
Everyone at Lolla is at Méqui. The crowd up front, those enjoying from afar, those watching at home, and even them: the artists. After all, Méqui is the best companion for a festival. And it's with it that Lolla becomes a hit.
AWARDS ★
Bronze ✫ CCSP 2024 | Illustration
14th Brazilian Design Biennial
Gold ✫ McDonald's Creative Effectiveness
And to make the festival even cooler, we brought an exclusive attraction to the Méqui stage. After the band Paramore canceled their concert in the festival, we invited Péricles, a top famous samba singer, to perform one of his biggest hits: a pagode mashup of a Paramore song. Fans went wild.
NETFLIX
Cuca came to catch you 🔮
→ Netflix | Cidade Invisível
WE SENT CUCA TO CATCH HER FANS WITH PRANKY ADS
Cidade Invisível (Invisible City) is a Netflix show that portrays many myths of Brazilian folklore. Cuca, played by Alessandra Negrini, is the most acclaimed character in the show. A witch that bewitches people by singing a magic lullaby.
So to promote season 2, we decided to translate some of Cuca's powers into the real world. The result was this campaign that sent Alessandra Negrini to catch her fans with pranky ads.
Firstly, we aired a 45” TVC that shows Cuca bewitching people’s TVs until turning them off.
Then, we run non-skippable Youtube ads that kept people trapped in Cuca's spell.
We also created a trippy Spotify ad with binaural sounds, which became this cool hypnotic spot. Please, listen with headphones ;)
McDONALD'S
Big Mac pra Todo Mundo 🍔
→ McDonald's
We recreated the world’s most famous jingle to help the Big Mac reconnect with Gen Z. We produced 7 versions of our song in different styles, inspired by the hottest Spotify trends. A mix of 7 ingredients as flavorful as those of our most iconic burger, from Trap to Funk to K-pop. The songs also made their way to TikTok, further strengthening the connection with new generation audiences. And the Big Mac reclaimed its rightful place: the top of the charts.
AWARD ★
Spotify Hits 2024 ✫ Melhor Estratégia de Audiência
Gold ✫ McDonald's Creative Effectiveness
Watch the case below ☺
McDONALD'S
McMelt The Town 🤘
→ McDonald's
For the first edition of The Town, a music festival that's set to be one of the biggest in Brazil, we created a sandwich so good that it should be a star: McMelt The Town.
AWARDS ★
CCSP 2024 | Digital
McDonald's Creative Effectiveness
And we gave a rockstar makeover to one of Brazil’s most traditional singers (and the crowd went wild)
CHAMA APP
Weird Ways 👨🏻👽
➝ Chama
We created a funny campaign that shows how easy it's to use the Chama App to order bottled gas.☺
EXTRA
⭐
➝ Here are some visual concept projects for audiovisual productions that I did between 2012 and 2017.
☺
Ilha de Ferro (Serie, 2018)
Dois Coelhos (Film, 2012)
Solace – Presságio de um Crime (Film, 2015)
Mais Forte que o Mundo (Film, 2016)
Adoniran Barbosa – Dá Licença de Contar (Short Film, 2016)
Protesys (Short Film, 2020)
Hi there! 🙃
I'm a São Paulo-based creative art director with over 10 years of experience, currently working at Galeria.ag.
I started doing research on trends and insights for movies, TV series and TV commercials, and also working on art direction during their pre-production. Then I made a career transition and started working in advertising agencies.
During these years, I had the chance to developed projects for brands such as McDonald's, Netflix, Google, ONU, Shell, Itaú, Sadia, Qualy, Heinz, Vivo and others.
Experience
Galeria.ag // 2023 - now
Wunderman Thompson // 2020 - 2023
Africa DDB // 2018 - 2020
Ampfy // 2017 - 2018
Team Worker // 2014 - 2017
Black Maria Filmes // 2013 - 2014
Volcano Hotmind // 2011 - 2013
Awards & Recognitions
2x Bronze ✫ Cannes Lions 2021-2020 (INERTIA CITY - Film and Film Craft categories)
1x Silver ✫ Clio Awards 2020 (INERTIA CITY - Film)
1x Bronze ✫ LIA 2021 (INERTIA CITY - Branded Entertaainment)
1x Silver ✫ El Ojo de Iberoamerica 2021 (INERTIA CITY - Film)
1x Bronze ✫ El Ojo de Iberoamerica 2021 (INERTIA CITY - Brand Experience & Activation)
26x awards at short film festivals around the world (INERTIA CITY)
1x Bronze ✫ CCSP 2024 (MÉQUI AT LOLLABR - Illustration)
14th Brazilian Design Biennial (MÉQUI AT LOLLABR)
1x Gold ✫ McDonald's Creative Effectiveness (MÉQUI AT LOLLABR)
1x ✫ Spotify Hits 2024 (BIG MAC PRA TODO MUNDO - Melhor Estratégia de Audiência)
1x Gold ✫ McDonald's Creative Effectiveness (BIG MAC PRA TODO MUNDO)
1x ✫ CCSP 2024 (MCMELT THE TOWN - Digital)
1x Gold ✫ McDonald's Creative Effectiveness (MCMELT THE TOWN)
Education
Advertising at Universidade Presbiteriana Mackenzie
Digital Cinema at Academia Internacional de Cinema
Dubbing at Herbert Richers Jr.
Contact
delcelolais@gmail.com
11 9 9634.7644
LD | 2024