LAIϟ DELCELO
↳ Art director based in São Paulo working at ✴ Wunderman Thompson.
GOOGLE + ONU
Inertia City 🚗
→ Google + ONU + Tribeca Film
This is not an everyday work.
This is a project for UN Global Goals in partnership with Google to be displayed on NY Tribeca Festival. That’s why this job could only happen as an open brief to the whole agency. The idea came from a simple insight: everybody uses to say that one day São Paulo will stop for good, we decided to imagine what will happen when this day finally comes.
Inspired by shockingly real data, Inertia City is a short film made to raise awareness to one of the Global Goals from UN: Sustainable Cities and Communities.
AWARDS ★
2x Bronze ✫ Cannes Lions 2021-2020 (Film and Film Craft categories)
1x Silver ✫ Clio Awards 2020 (Film)
1x Bronze ✫ LIA 2021 (Branded Entertaainment)
1x Silver ✫ El Ojo de Iberoamerica 2021 (Film)
1x Bronze ✫ El Ojo de Iberoamerica 2021 (Brand Experience & Activation)
26 awards at short film festivals around the world
Watch the trailer below ☺
Watch the full film below ☺
Watch the case study below ☺
NETFLIX
Cuca came to catch you 🔮
→ Netflix | Cidade Invisível
WE SENT CUCA TO CATCH HER FANS WITH PRANKY ADS
Cidade Invisível (Invisible City) is a Netflix show that portrays many myths of Brazilian folklore. Cuca, played by Alessandra Negrini, is the most acclaimed character in the show. A witch that bewitches people by singing a magic lullaby.
So to promote season 2, we decided to translate some of Cuca's powers into the real world. The result was this campaign that sent Alessandra Negrini to catch her fans with pranky ads.
Firstly, we aired a 45” TVC that shows Cuca bewitching people’s TVs until turning them off.
Then, we run non-skippable Youtube ads that kept people trapped in Cuca's spell.
We also created a trippy Spotify ad with binaural sounds, which became this cool hypnotic spot. Please, listen with headphones ;)
SHELL
Shell - Energy That Comes From People 👨🎓👨🌾👨🎨
→ Shell
We created a campaign that uses seashells as symbols of the energy exchange between Shell and Society.
Watch the full film below ☺
CHAMA APP
Weird Ways 👨🏻👽
➝ Chama
We created a funny campaign that shows how easy it's to use the Chama App to order bottled gas.
☺
SHELL RIMULA
Trucker #DNA 🚚
➝ Shell Rimula
We created a campaign that celebrates the ingredients that form the DNA of those who live on the road.
☺
DIGITAL CAMPAIGN
Surreal Flavors 🍄
➝ Dr. Oetker
Have you ever thought about trying gelatin flavors like Steak, Barbecue or Black Beans?
Of course, it was just a joke :) To draw the attention of consumers to a poll to create a new gelatin flavor, Dr. Oetker pretended to release a series of Surreal Flavors.
EXTRA
⭐
➝ Here are some visual concept projects for audiovisual productions that I did between 2012 and 2017.
☺
Ilha de Ferro (Serie, 2018)
Dois Coelhos (Film, 2012)
Solace – Presságio de um Crime (Film, 2015)
Mais Forte que o Mundo (Film, 2016)
Adoniran Barbosa – Dá Licença de Contar (Short Film, 2016)
Protesys (Short Film, 2020)
Hi there! 🙃
I'm a São Paulo-based creative art director with over 10 years of experience, currently working at Wunderman Thompson.
I started doing research on trends and insights for movies, TV series and TV commercials, and also working on art direction during their pre-production. Then I made a career transition and started working in advertising agencies.
During these years, I had the chance to developed projects for brands such as Netflix, Google, ONU, Shell, Itaú, Sadia, Qualy, Heinz, Vivo, Porto Seguro, Risqué, Sky, Yoki, and others.
Experience
Wunderman Thompson // 2020 - now
Africa DDB // 2018 - 2020
Ampfy // 2017 - 2018
Team Worker // 2014 - 2017
Black Maria Filmes // 2013 - 2014
Volcano Hotmind // 2011 - 2013
Awards & Recognitions
2x Bronze ✫ Cannes Lions 2021-2020 (Film and Film Craft categories)
1x Silver ✫ Clio Awards 2020 (Film)
1x Bronze ✫ LIA 2021 (Branded Entertaainment)
1x Silver ✫ El Ojo de Iberoamerica 2021 (Film)
1x Bronze ✫ El Ojo de Iberoamerica 2021 (Brand Experience & Activation)
Education
Advertising at Universidade Presbiteriana Mackenzie
Digital Cinema at Academia Internacional de Cinema
Dubbing at Herbert Richers Jr.
Contact
delcelolais@gmail.com
11 9 9634.7644
LD | 2022